Bang & Olufsen x Fragment

Fragment’s founder Hiroshi Fujiwara came to this partnership as an admirer first. Thirty-five years of listening with Bang & Olufsen influences every detail of these limited editions.

Fragment is a visionary imprint founded in 2004 by “the godfather of streetwear”, Hiroshi Fujiwara. More than just a label, Fragment functions as a collaborative design studio that spans fashion, music, technology, and pop culture. Rooted in Fujiwara’s deep engagemet with global subcultures, Fragment embodies his philosophy of using collaboration as creative disruption.