DEN BLÅ AVIS - Sig tak til en bære-dygtig - Commercial

Format: 16mm Kodak 500T

A campaign built around a playful twist on the Danish word bæredygtig. In Danish, it carries a double meaning: not only “sustainable” in a climate sense, but also “skilled at carrying.”

We used this duality to tell the story of two friends who team up to transport oversized or awkward objects. By helping each other move these secondhand treasures, they become both bæredygtige—strong enough to carry, and sustainable enough to give items a new life. The concept highlights how buying pre-owned goods is not only practical, but also a contribution to the environment.

With a lighthearted tone and a relatable friendship at its center, the campaign shows that sustainability can be both meaningful and fun.